Media Analysis

Comprehensive Media Analysis Solutions

You’ve earned your placements and gathered the coverage. Now you need to demonstrate that success and what this means to ROI. Because you’ve used Cutaway Media for your media monitoring, you know that you have all of your placements. Now Cutaway Media does the heavy lifting for you.

 

Basic Media Analysis

Cutaway Media provides you the metrics you need to understand your impact. Basic Analysis is included with all monitoring packages. The analysis tab allows you to display your results in a variety of meaningful charts customized to your specifications.

You'll notice we provide industry-standard metrics from Nielsen, Arbitron and other measurement organizations. You can even assign qualitative metrics such as tone and prominence after reviewing and selecting featured stories.

 

Broadcast Metrics including:

Nielsen Media Audience Estimates

30-second Ad Rates and PR Values

 

Internet Metrics including:

Word Count

Traffic Rank

Reach Rank

Reach Per Million

Page Views Rank

Page Views Per Million

Page Views Per User

 

Print Metrics including:

Frequency

Circulation

Clip Size and Ad Rate

 

Cutaway Media’s “Media Control Platform” provides a variety of up-to-the-minute quantitative charts and graphs which help you understand market coverage, campaign activity, audience reach and global reach.

 

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